LinkedIn is still one of the hottest places for a job search in 2025.

Did you know that there are over one billion users on LinkedIn and around 49 million of them search for jobs on LinkedIn weekly? That’s not all, over 67 million companies are also on LinkedIn, 137 thousand schools are listed on LinkedIn, 9K+ members apply for jobs every minute, plus 7 people are hired every minute as well.

If you are someone who is trying to stand out on LinkedIn and land your next job, here are a few actionable tips for your LinkedIn profile.

30 Seconds Summary

  • A LinkedIn profile is a professional page that gives you a chance to show off your career background, education, and any other relevant information you want to share with your potential employers, recruiters, and connections.
  • In order to get your profile noticed, consider filling it out thoroughly. Don’t leave anything out. Add your work experience, skills, and a professional profile picture.
  • Use keywords in your headline and profile summary.
  • Have a customized URL for your profile.
  • Add a portfolio to highlight your previous work, especially if you are starting out in the field.

What is a LinkedIn Profile?

What is a LinkedIn Profile

LinkedIn is a social media app for recruiters and job seekers. A LinkedIn profile is a professional page that gives you a chance to show off your career background, education, and any other relevant information you want to share with your potential employers, recruiters, and connections.The goal of your LinkedIn profile is to make a strong, positive first impression.

LinkedIn Profile Tips to Land Your Next Job

Tip # 1: Always Thoroughly Fill Out Your Profile

Did you know that the most filled-out LinkedIn profile comes up first in a recruiter’s search? If your profile isn’t thoroughly filled, you might never be contacted by recruiters, even if you are a leading professional in your field. Although this might not be the only factor that is affecting your rank in the hiring manager’s search, it certainly is one of the most important ones.

This is why we recommend checking out all the profile sections that LinkedIn might offer fill in each and every one of them that you can.

Tip # 2: Consider Making A Custom Profile URL

Another LinkedIn profile tip for job seekersis to use a customized URL. Whenever a profile is created on LinkedIn, you get a long, clunky URL that contains random numbers. It is always preferable to have a short, clean, and professional-looking URL. Such URLs are easier to find, read, and share.

Here is how you can change your URL:

  1. Go to your profile.
  2. Click on the “Edit Public Profile & URL” option at the top right-hand side of the page.
  3. Now click on the image pen button on the top right corner.
  4. Lastly, fill in your First Name & Last Name.

Tip # 3: Choose a Professional Profile Picture

A profile photo is a necessary part of your profile. Having a profile picture will increase your profile views 21 times!

But what should your photo look like? Well, it should be professional but not too stiff.

Your profile pictures should not be one of the generic office-stock photo, nor should it be something too casual, like your Facebook pictures.

Here are some tips to get it right:

  • Dress appropriately for your industry. You don’t need to wear a suit, but avoid anything too laid-back, like a worn-out T-shirt.
  • Look friendly and approachable in the picture—not too serious or overly cheerful.
  • Aim for a close-up of your face.
  • Make sure the photo is up-to-date.
  • Your picture should be quality high. Avoid blurry or pixelated images.
  • If possible, a professional headshot is a great option.

Tip # 4: Get Your Headline Right

Your headline is often the first thing recruiters notice. It’s a quick way to show who you are and what you do.

A clear, concise headline helps you get noticed for the right opportunities. Many recruiters search by title, so make yours count.

Here is how you can get your headline right:

  • Include your job title and key skills in your headline.
  • Do not use vague, playful titles such as “Marketing Ninja” or “Code Warrior.”
  • You can also add keywords that are related to your job. For example, if you’re a Java developer, use “Java Developer” rather than a broad term like “Software Engineer.”

Tip # 5: Write a Good Summary

After your headline, the summary is one of the most important things that your recruiters will have a look at. Your LinkedIn profile summary should be clear concise, and should also highlight why you’re a great fit for the role.

Here is what you should include in your LinkedIn Profile Summary for Job Seekers:

  • The number of years of experience you have.
  • Your key skills and tools you’re familiar with.
  • Your current job title.
  • Notable accomplishments or projects you’ve worked on.
  • What drives you and your professional passion?
  • If you’re actively looking for a new role, mention what type of job you’re seeking.

What to do:

  • Keep it between 3 and 5 paragraphs.
  • Use simple and clear sentences.
  • Be specific about achievements, using numbers where possible.
  • Bullet points can make your summary easier to read.

What to avoid:

  • Don’t just write one or two lines as a summary.
  • But don’t make it too lengthy as well, and don’t turn it into a personal history.
  • Do not copy summaries from other profiles; your summary should be unique.

Tip # 6: Focus on Your Experience Section

Focus on Your Experience Section

Whenever you are making your LinkedIn profile, your experience section is necessary, as it not only shows of your qualifications, but also proves that you are a great fit for the job.

Here is how you can create a compelling experience section:

  • Clearly describe your job duties and accomplishments.
  • Say what you have achieved in what measure of time.
  • Don’t include irrelevant work.

Do you want a LinkedIn profile that gets noticed? Check out our LinkedIn profile writing services and let our experts help you create an eye-catching profile that will attract recruiters.

Tip # 7: Use Keywords Strategically

If you want your profile to be discovered and viewed, you need to add the right keywords to your headline, summary, experience, and skills.

For instance, if you’re in digital marketing, consider using keywords like “PPC,” “Content Marketing,” and “Google Ads.”

You can even check job ads that match your desired role and pull keywords from them.

Do not overuse or stuff your keywords.

Tip # 8: Add a Portfolio

Showcase everything you have done so far using a portfolio. Add the projects you have completed so far or the articles you have written in your portfolio.

Having a portfolio can be particularly useful if you are just starting out in the field. For example, if you’re a new Software Engineering graduate, you could link to your GitHub or portfolio.

In order to highlight your work, use the “Featured” section of your profile and share links, images, or documents.

You can also attach relevant multimedia to make your work experience appear more dynamic and appealing.

Tip # 9: Add Relevant Certifications

If you have obtained any relevant certificates that are important to your role, include them as well. Relevant certificates can be added by going to your profile and selecting the “Licenses & Certifications” section.

If you speak any foreign languages, add those certifications too! Even if your job doesn’t require those skills. Remember, language proficiency is always an asset.

Tip # 10: Fill in the Skills Section

The “Skills” section is an important part of your LinkedIn profile. You can list up to 50 skills, so use this opportunity to showcase your expertise.

Include both core skills and variations (e.g., “Java” and “Java Development”).

After adding your skills, reach out to colleagues to endorse them. This not only improves your profile’s credibility but also shows that your skills are trusted by many.

Pro Tip: Stick to hard skills (e.g., coding, software, or technical knowledge) and avoid soft skills like “team player” or “good communicator.” Recruiters are often interested in knowing your specific skills and competencies.

Your resume is your first impression, so make it count! Need a professionally written resume that showcases your skills and experience, opt for our resume writing services now.

Over to You

Take your career to the next level and land your next job faster with these actionable LinkedIn job search tips.

Are you ready to take your career to the next level? Visit Career Success Australia today for the expert guidance and support you need to achieve your professional goals.

FAQs

Q: What is a LinkedIn profile?

A: A LinkedIn profile is a professional page that gives you a chance to show off your career background, education, and any other relevant information you want to share with your potential employers, recruiters, and connections.The goal of your LinkedIn profile is to make a strong, positive first impression.

Q: How can I get a job on LinkedIn?

A: To get a job on LinkedIn you sould use LinkedIn job search tips and should update your profile, engage with your network, and apply for positions that align with your goals. You can even turn on job alerts so you don’t miss out on any jobs.

Q: How do I write a LinkedIn profile summary for job seekers?

A: To write a compelling summary, add your strengths, achievements, and passion for your work.